radio workbook

ASDA fm and how it is effective to its audience

    First of all I would not consider ASDA fm to be the most listened to station by choice but more or less as a form of entertainment for the people who shop in the supermarket and I guess that is why it has the become the most listened to station in the UK as a lot of people shop at ASDA.

To be honest I did not spend a lot of time listening to it as I did to radio 1 but I was able to pick up a few reasons on how the station is effective to its audience. The station plays a wide range of music considering that people of all ages come and shop in the supermarket and every type of music is played depending on the time and which audience is expected to be listening at that time for example; during the morning hours a lot of calm rather relaxing music is played because the audience at that time might be people of an older age like the elderly or mothers during the school run. Another example would be during the afternoons like at about 3 o'clock, kids music is mainly played because that is when the kids are done with school and then heavy stuff like rock and dubstep are played at very late hours because the audience at that time consists of mainly young adults. This is effective because it sort of keeps people slightly entertained as they do their shopping and everyone is entertained as the genre of music played is very vast.

Because the station plays a wide range of music, it gives an opportunity for upcoming artists to share their music with such stations. Although people do not put much attention to listening to the music played but instead on their shopping, new music is still played once in a while and this is effective to its audience as it helps new artists and music get noticed. 

To summarise it all I think the stations main purpose is to serve as a form of entertainment in the supermarket which it does really well but i do not think I can listen to it the whole day as it has no feel to it and that is to say; most radio stations have shows and programs which play a great role in attracting its audience and keep them entertained which is something that this station does not have and I think that is why people are not so much into it but rather forced to listen to it while shopping but I guess that is how such stations should be because basing on a scenario where a person is in a rush to get his or her shopping done, that person will not be bothered to listen to a show while shopping but at least will be captured by a song that might be played at that time which might as well be effective as also makes his or her work less hectic and boring which I guess is the main effect on people who listen to the station.